“Hawaii is a destination like no other in the world and our Product Enrichment Program highlights different ways in which our community comes together to make our home a better place for both residents and visitors to enjoy,” said Ronald Williams, HTA Chief Executive Officer. “These programs not only highlight the unique experiences found across the state, but also support the perpetuation of our host culture and the sustainability of our vast natural resources.”sustainability, intentional community, permaculture

In line with the HTA's Strategic Plan to support Hawaii's community programs and events, the goal of the PEP is to support community-based programs that enhance visitor experiences, as well as create opportunities for economic development, natural resources management, and perpetuation of the Hawaiian culture.

CPEP was created in 2002 as a partnership between the HTA and the counties to strengthen and diversify Hawaii's tourism product and provide quality resident and visitor experiences. Through the program, the four counties receive HTA funding and other resources for tourism product enrichment activities to support projects in the niche areas of agritourism, cultural tourism, ecotourism, edutourism, health and wellness tourism, sports and technotourism in their respective counties.

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